Swedish premium brand Tiger of Sweden has opened two new stores in London; a flagship store located at Piccadilly Circus and a subsidiary store in Canary Wharf.

Both the flagship and subsidiary measure over 300sqm and offer the brand’s whole apparel range including womenswear, menswear and the Tiger of Sweden jeans collection.

The store concept is based on four themes; individuality; Scandinavian tailoring; quality; and urban living. The interior is characterised by black, white and grey aluminium, custom furniture, mirrors and stucco, giving the room a dynamic and urban atmosphere.

Store contact:
Tiger of Sweden Flagship Store
210 Piccadilly

Unit 41
Jubilee Place
Canary Wharf
E14 5NY