Swedish fashion label Tiger of Sweden launched their German online shop, allowing customers to order their chosen garments from the comfort of their own homes. The label offers its entire range online, adding new pieces weekly with the first designs for the pre-spring 2013 season set to be available by January.

Commerce Manager Anders Rahr said, “We’ve been tracking the growing interest in our brand for a long time. It’s a natural part of our development for us to offer our German customers a better online shopping experience.”

The Swedish brand was founded in 1903 as Schwartzmann & Nordström and presented their first women’s collection in 1997. Three years later in 2000, they introduced their first denim line with Tiger of Sweden and today run shops in Sweden, Denmark, Norway, Finland, Canada, South Africa and Germany. The soft launch of the German online shop took place mid-August and has already found a strong market.