Just before the new season starts we talked to Kirstin Deutelmoser, Director of the Düsseldorf-based footwear trade show GDS, about football and her prognosis for the coming order round in the shoe market.

Since this season Fortuna Düsseldorf plays in the German Premier League again. In how far does this also apply to GDS?
Speaking of Düsseldorf: I would first like to mention that I am a huge fan of Fortuna Düsseldorf. In your last issue the rise of Fortuna Düsseldorf, that I celebrated of course, was noted as the most negative news in 2012 by mistake. Regarding GDS: We not only play Premier League since decades, but we are also performing very successfully on an international level.

What news can visitors expect specifically at the upcoming GDS, especially in the young sector?
One highlight will for sure be again the Design-Attack area, this time under the motto "Snow TV": The whole space will be turned into a big TV studio with cameras, spots and everything else you can imagine. Apart from that we are looking forward to hosting new, exciting brands such as the American surf label Olukai and  the boots brands Go West and Thorogood. On top we will also feature the sportswear labels Cruyff Classics, O‘Neill and Goliath.

What's your prospect for the new order round in the shoe market? Any reason to be optimistic?
The upcoming season will be a challenge. The demands of retailers are rising, and more than ever collections need to be perfect in all details. But this situation also offers chances, since retailers are open to brands that offer the full package.