photo: Real McCoy's
photo: Real McCoy's
The Real McCoy's has set up a shop in London’s Covent Garden, a move that marks the Japanese brand’s first second outing beyond the home turf – it operates 10 shops across Japan and one in New York. The fuss-free interior of the London space allows the vintage Americana inspired wares to come into focus. Founder and designer Hitoshi Tsujimoto is known to draw directly from his personal vintage collection, tweaking the design only to enhance it. The new London store may be small, but it has managed to fit everything in fans will expect– from handcrafted denim and US Navy classics to a small selection of accessories. There is also a small selection of footwear and accessories by external names such as The Superior Labor, Trickers and Viberg.

The Real McCoy
15 Henrietta Street
London WC2