The HUB has announced that it will move to Shanghai. With this step the next show will take place from October 13th to 15th during Shanghai Fashion Week.

The HUB will be held at Central Studios, a short stroll from the main Fashion Week happenings in the Xintiandi area of Shanghai. Around 40 international brands and a selection of Chinese designers will be part of the show. brands include Boy London, Dienastie from Sweden, Rack & Ruin from the UK, Swims of Norway, Flying Zachinnis and Juma from the US along with leading Beijing based designers Zhang Chi and Capitale Nord.

Co-founder Richard Hobbs said “From the outset just two years ago we knew that at some point we would take The HUB to Mainland China and now is the right time. Even though the multi-brand channel is relatively immature new stores are opening weekly and the existing players are getting better and better. There are still hurdles when it comes to doing business in China and we are here to help and advise.  From today China will be reducing import tariffs on a number of clothing and footwear categories and we can only see more openness as China makes it easier for brands to import, find buyers and partners.”