The fight is lost for now. Following the acquisition of the insolvent Doniger Fashion Group B. V. by new investors, it was announced that the operational activities of the Gaastra and McGregor brands will end. As was stated in a corporate press release, the involved partied currently see no scenario of a commercially successful continuation of the two brands under the leadership of CEO Rens van de Schoor. The trademark rights will be sold to “other parties”.
The German distribution companies, including retail stores, will continue its operations for the time being on the basis of current information. The current fall/winter 2017 collection will be “partly” delivered and no further collections will be developed for 2018 by the current owners.
The Doniger Fashion Group was founded in 2016 as a new start for its predecessor, the McGregor Fashion Group. On September 7, 2017, ten of the Dutch associations of the Doniger Fashion Group B. V. filed for bankruptcy. A few weeks later it was announced that Doniger Fashion Group B. V. was taken over by a new investor. The new owners wanted to secure the business operations of the brands McGregor, Gaastra and Adam Brandstores with the help of a newly founded investment fund "Du Soutien Beheer". Under the leadership of Rens van de Schoor as CEO, the restructuring of the company was to be implemented.
No confirmation about wether the company is already in talks with potential buyers for the trademark rights has been given. The company was not available for comment.