Urban fashion show The Brandery is changing format and becoming a platform for trends, experiences, leisure and fun. The event, targeting consumers exclusively will be held as one edition from September 13th to 15th 2013 in Fira de Barcelona’s Montjuïc exhibition centre. “Fashion labels”, explains Miquel Serrano, the show’s director, “are adapting to the new conditions of a market that is increasingly dynamic in new sales channels.

In this context, the brands concur with us that we have to opt for an event understood as a marketing tool, which allows leading firms to communicate with their clients in a young, creative and stimulating setting”. Previous editions of The Brandery combined exhibits for professionals with proposals for the general public. The new Brandery will focus on mobile technologies, and will form part of the different activities of the Mobile World Festival, the event that Mobile World Capital Barcelona is designing in order to involve people in the use of mobile technologies in fields such as leisure, shopping, sports and music, among others.