ITS (International Talent Support) ( is a platform for emerging creative talent from all over the globe, and was created in 2002 by the Italian agency Eve in collaboration with Diesel – who have been its main partner since the very beginning - and in partnership with YKK for ITS#ACCESSORIES and Mini for ITS#PHOTO.

Following ITS new partnership with Pitti Immagine, the group has produced TRY ITS as yet another way in which to provide young designers with visibility in the market. Of the 22 finalists from ITS#FASHION at ITS#SIX, seven were selected by Eve and Pitti Immagine to display their collections.

This past month (27-30 September) saw Pitti Immagine as the home of TRY ITS for the first time, taking place during the latest edition of NeoZone, Touch! and Cloudnine trade shows in Milan. The finalists selected were: Yael Ben-Ari (Israel), Jin Lee (South Korea), Chantal Louise McDonald / Susan Maria Dimasi (Australia), Katy Reiss (United Kingdom), Heaven Tanudiredja (Indonesia), Oden Wilson (United Kingdom) and Ek Thongprasert (Thailand), the winner of “Fashion Collection of the Year” at ITS#SIX.

Eve wants to go above and beyond the annual event held in July in Triest. It wants to further its role in creating opportunities for designers and its promise to support them, and act as a bridge between school and the real world of the fashion business.

The collaboration between Eve and Pitti Immagine goes even further: In the photography category, The Pitti Immagine Photo Award at ITS#SIX was given to two young photographers. The first was Maria Giulia Giorgiani, an Italian student from the I.S.I.A. Institute in Urbino, Italy, and the second, Singaporean Jing Quek, who studies at the SVA-School of Visual Arts in New York. They were both awarded the opportunity to shoot the official images of the next two editions of Touch, NeoZon and Cloudnine, the womenswear fair that Pitti Immagine holds in Milan during September and February. The photographers work will be featured in a special supplement issue to the fair catalogue. Maria Giulia’s photograph was the official image of the September event in Milan.