After a little break, US denim brand True Religion Brand Jeans will open its second German store at the Alstertal shopping center in Hamburg, on March 24, 2011. The store with 100sqm will sell, apart from the different variations of the jeans in the typical brand design, a complete ready-to-wear collection with accessories as well as kidswear. Shoes and fragrances for women and men complete the full-range brand assortment. The interior design will be carried out one-to-one according to the one of the American stores.

The brand’s first store in Germany was opened in Cologne about a year ago on March 26, 2010. “It was only a question of time, before we would open a second store in Germany. The attempt to realise this in a shopping center is part of our new retail concept,” Reinhard Haase, Business Manager of True Religion Brand Jeans Germany GmbH, said. Both stores are operated by the True Religion Brand Jeans Germany GmbH with their headquarters in Düsseldorf.

Two further stores in Germany are in the pipeline for 2011 with the focus on Düsseldorf, Frankfurt and Munich. “My ambition still is to establish True Religion as a premium ready-to-wear collection. And the monolabel stores are a good alternative besides offering the brand at our premium retailers,” Haase commented.