Premium denim label True Religion Brand Jeans has announced the July 12th opening of its very first mono-brand store in Austria. Based in Vienna, the store will present the brand’s entire range of men and women’s denim, tops and jackets along with fragrances, accessories, kids- and footwear across a total space of 140 sqm.
The shop’s interior design calls on modern elements combined with vintage styling, which can be seen in the Denim Bar. The store will be operated by the Dusseldorf-based True Religion Brand Jeans Germany.

The brand currently runs five stores in Germany, which are located in Dusseldorf, Cologne, Berlin, Hamburg and the Ingoldstadt outlet, with plans to open three more.