In an attempt to strengthen its German presence,, the German online shop of the British menswear store, has started its very first marketing campaign. Under the name of “The very first German Topman,” the company aims to attract stylish men and women to apply as fashion ambassadors for the brand. All in all, two people will have the chance to become fashion ambassadors based in Hamburg and Berlin for six weeks and will attend fashion shows, photo shoots and important fashion parties. Facebook as well as actor and “Dandy Diary” fashion blogger Franz Dinda are sponsoring the event. Applications can be found online.

Founded in 1978, Topman is the men`s fashion equivalent of the worldwide successful women’s clothing brand Topshop. Both belong to the British Arcadia Group Brands Limited. Today, Topman stores are stretching over 20 countries, located in 60 cities worldwide. In addition, boutiques in America, China and Japan stock the brand. Since the end of 2011, Topman has a German online shop So far a brick-and-motar store isn't planned, but due to the importance of the German market they are at present looking at all opportunities to expand the existing offer of - from wholesale accounts in credible fashion boutiques to a conversation with a reputable department store.