PVH-owned premium fashion label Tommy Hilfiger closed an agreement with apparel group Ittierre S.p.A to license the men's and women's runway collections beginning fall 2012 and the pre-collections for spring 2013. Ittierre will produce and distribute apparel and the majority of accessories, with distribution concentrated in Europe, North America and Asia.
Under this agreement, distribution of the runway collections will extend from Tommy Hilfiger retail stores to also include high-end wholesale, specialty and online retailers. The collections will be sold in six showrooms throughout Europe, North America and Asia following presentations during New York Fashion Week in February 2012.
Fred Gehring, Chief Executive Officer of The Tommy Hilfiger Group, said: "Over the past few years, the successful repositioning and elevation of the brand has led to an increase in the demand for our runway collections."
Antonio Bianchi, Chairman and CEO of Ittierre S.p.A. said that this deal "… enhances the global reputation of Ittierre … This new important licence, the fifth awarded in 2011 and tenth overall in Ittierre's portfolio, marks a fantastic close of year for the company."
Tommy Hilfiger will retain creative control over all collections. Prices for the men's and women's runway collections are expected to range from €140 to €2,000; the entry price points are expected to be consistent with previous seasons but will extend to include higher level pricing for tailored clothing, dresses and leathers. The first collection distributed under the licensing agreement will be in stores by July 2012.