Tom Tailor expands its brand presence and sales activities for its kid's line. As part of the cooperation with Adler Modemärkte, Tom Tailor's retail organisation will manage the textile retailer’s entire children’s fashion business in the future.

Starting in September 2012, Adler will exclusively offer children’s products of the brand in 116 of its 167 current branches on a total retail space of over 9,000 square metres. “The children’s clothing market is dominated by large low-price clothing chains. Many retail partners offer children’s fashion as a service to customers rather than seeing it as an additional source of income. Through cooperation with retail partners such as Adler, we can expand the presence of Tom Tailor kids at one go and improve the value-for-money ratio of our children’s collection considerably due to the additional sales volume,” said Dieter Holzer, CEO of Tom Tailor Holding.

The company's retail organisation will be responsible for product selection as well as inventory and sales management. It will also define how products from individual collections will be presented.