Hamburg based fashion company Tom Tailor has launched a new brand with the Polo Team, aimed at men, women and children. Tom Tailor has always been closely connected with Polo Sport, having offered a capsule collection of some fifteen styles under that name. “Because of the capsule collection's success, wholesale demanded a completely independent collection in this segment. Our aim is to enter into a new brand area,” said CEO Dieter Holzer.

Prices will be slightly above Tom Tailor Casual, with a Polo Team shirt costing between €60 and €100. The new collection will be available in Tom Tailor Stores; there is currently no plan to open single brand stores for the new collection, whose delivery begins at the end of 2012.