Outdoor brand Timberland has launched its first ever multibrand store concept in Munich.

The former monobrand store in the heart of the Bavarian capital was rebuilt into a 350-.sq.-meter multibrand space and currently offers an assortment of the company’s brands. In addition to Timberland, customers can now find apparel, footwear and accessories by howies, IPATH, Boot Company, SmartWool and Abington.

Timberland is aiming to combine all its sustainable brands and their different target groups under one umbrella, while IPATH and howies continue to target the young skate, surf and biker segment and the premium brands Boot Company and Abington offer exclusive boots for women and men.

Timberland’s guidelines for ecologically fair and sustainable produced items are mirrored in the interior design with natural and recycled materials. Every brand is represented in its philosophy in separate shop-in-shops.

—Melanie Gropler