Swedish brand Tiger of Sweden has launched a film project called “The Night Stories” which puts nine new washes as part of its S/S 10 collection into focus. In short films up to three minutes in length, nine Swedish film-makers give accounts of about what can happen to a pair of jeans and the person who wears them during the night. The short films are presented along with the new washes of the label in display windows of Solo stores in Sweden as well as the specially created temporary home page. The four new washes for men and five new washes for women are available at Tiger of Sweden’s online shop, Tiger of Sweden stores, as well as Solo and JC stores in Sweden. Prices range from €99 to €179 at retail.

—Susannah Carey