Nudie Announces New Women’s Label

Stand by for an as yet unnamed denim label for women, to be launched this spring by NUDIE JEANS ( designer Maria Erixon. The first season will focus on Scandinavia and UK and the second season on the rest of Europe.

Chiemsee, Gonso Set to Show Their Underwear

German sports and lifestyle brand CHIEMSEE ( have signed a license deal for Chiemsee Sports Underwear with German sports apparel specialist GONSO ( The first collection will be unveiled at the ispo winter 2004 edition and includes 40 styles for both men and women.

Berardi 2 Offer Line 4 Youth

British fashion eccentric ANTONIO BERARDI is designing 2 DIE 4, a youth-focused line that will be produced and distributed by Italian company DRESSING SPA ( Prices are 30-40% less than Berardi’s first line. The summer 2004 collection is to be targeted at 300 points of sale worldwide, with plans to hit 700 points of sale within three years.