TheRedFlag, Messe München International’s new fashion platform, will open its doors in the spring of 2010, not in June of this year, as originally planned.

“Our partners and customers are completely convinced of the new trade show concept. However, they also need a strong response, which currently cannot be guaranteed at a satisfactory level due to the ongoing economical crisis,” says Tobias Gröber, Director Business Unit Consumer Goods, Messe München GmbH.

TheRedFlag is synonymous with fashion, streetstyle, design and art, and is a new, segment-overlapping yet focused trade show concept. The primary focus of TheRedFlag is on lifestyle and concept stores, whose buyers have to date been forced to visit a number of different trade shows to identify and order relevant products. TheRedFlag not only combines the different segments into a single new concept, but also concentrates exclusively on collection highlights and special editions.

“TheRedFlag showcases what we want to see at trade events, and all in one single location,” explains Oliver Haller, Chairman of Ludwig Beck, a traditional fashion department store in Munich.

Emmanuel De Bayser of the concept store The Corner in Berlin is also excited about the concept. “Presenting fashion together with art and design perfectly captures the spirit of our times,” he says.

While industry and retail welcome the concept, which was developed in close collaboration between both parties, the fashion industry has yet to fully commit to TheRedFlag, focusing instead on the rather difficult current business conditions due to the economic downturn.

—Regina Henkel