Outdoor brand The North Face has opened a new partner store in Hamburg’s Poststraße 33 today, December 1. The store is operated by service provider Dismor GmbH, which also serves as partner for the The North Face store in Alexa-Center, Berlin. With a sales floor of 210sqm, The North Face wants to further highlight its own retail operations as an important element of the brand’s business strategy. The new shop’s location in Hamburg’s Hanseviertel district is one of the city’s most popular shopping areas with nearly 20,000 visitors per day.

The North Face, an affiliate of VF Corporation, was founded in 1968. With its headquarters in San Leandro, California, the company is specialized on offering functional clothing for all sorts of outdoor sports.