The Brandery urban and contemporary fashion trade show, organized by Fira di Barcelona, has announced its summer dates. The show will take place from June 28-30, 2010. With a new image and the slogan “Love Revolution,” the third edition of the show will be held in halls 6 and 7 of the Montjuic exhibition center. According to Pere Camprubi, Fira de Barcelona’s director of expansion and The Brandery, the slogan “Love for brands” expresses how the show is being managed differently from other shows, by focusing on a closer relationship with its client. Therefore, The Brandery has designed a set of initiatives and services to facilitate the participation of brands, such as free stays at hotels for clients of exhibitors.
The last edition of The Brandery which ran from Jan. 27-29, 2010 attracted 14,689 visitors, 51% more compared to the first edition held in July 2009. Double in size, the January edition featured over 210 brands, including close to 40 designers at 080 Barcelona Fashion; that added up to a 41% increase in exhibitors compared to the first edition of the show. For the upcoming summer edition of The Brandery, about 18,000 visitors are expected. Eighty percent of the more than 200 brands that took part in January are expected to exhibit once again.