Following in the footsteps of success stories such as, British supermarket giant Tesco is set to launch a fully-fledged online fashion store. Set to offer thousands of items from its in-house designed collections, the concept follows a trial carried out last year. Promising a different look from any of Tesco’s existing websites, the company’s fashion e-commerce site will be up and running in time for the F/W 2009 deliveries.

—Emma Holmqvist