Sven Hofmann, general manager of Bravado Merchandise, a subsidiary of the Universal Music Group, will leave the company with immediate effect after only three weeks at the Bravado Merchandise GmbH.

This was confirmed by the company today." Yes, it is true, Sven Hofmann is no longer at Bravado, but there will be no official statement and we respect the privacy of Mr. Hofmann,” said a company speaker. According to the company it was Hofmanns’ own request, for personal reasons. Tom Bohne, senior vice president, Universal Music GmbH, will take over the general manager position at Bravado in the interim.

It is a surprise that Hofmann has left, since he has only recently succeeded Stefan Sommer, who switched to Hamburg-based online store Frontlineshop as its new CEO in April 2013. Sven Hofmann is experienced in the fashion and textile business. In 1992 he started working with Nike and became key account manager. After a stop at sports brand Venice Beach, he joined the Cecil GmbH in 2002. At the company belonging to the CBR Fashion Group he worked as head of sales national/international before joining Bravado.