Effective August 1, 2013, Sven Hofmann will be the new General Manager of Bravado Merchandise, a subsidiary of the Universal Music Group. He suceeds Stefan Sommer, who switched to Hamburg-based online store Frontlineshop as its new CEO in April 2013.

Sven Hofmann is experienced in the fashion and textile business. In 1992 he started with Nike and became Key Account Manager there. After a stop at sports brand Venice Beach, he joined the Cecil GmbH in 2002. At the company belonging to the CBR Fashion Group he worked as Head of Sales National/International before joining Bravado.

"I am looking forward to my new task as General Manager at Bravado, where the emotions of music and fashion connect in an ideal way. Together with the team in Berlin, I will continue to succesfully promote this business further in the fashion and merchandising market." Said Hofmann.