This fall, Zara brings sustainable clothing to its stores without losing sight of the mandatory seasonal trends by broadening its Join Life collection, the brand’s fashion range made with environmentally-friendly materials such as organic cotton, recycled wool and Tencel.
Following the footsteps of H&M and its Conscious collection, Zara’s Join Life was brought to life nearly one year ago as a small range of nine styles for women –mostly basic tops– whose labeling referenced vaguely the recycling of water (Care for Water), the use of renewable energies (Care for Climate) or the use of sustainable fibers (Care for Fiber).
For the current season, the Join Life collection features over 25 women products ranging from trench coats and blouses to wide-leg pants. The pieces keep pace with the time thanks to an increased focus on cut and volume. A dedicated website section features the seasonal Join Life lookbook as well as in-depth information for consumers on the different fibers employed and Zara’s eco-steps in retail stores.
In addition, the flagship brand of Inditex has also started collecting unwanted garments from customers by placing containers in stores. At present, there are 300 containers in Spain, Portugal, and in selected stores in the UK, Ireland, Holland, Sweden and Denmark. In 2017, Germany, France, Italy, Poland, Greece, Austria, Switzerland, Japan, the USA, Russia, Korea and Australia will be added to the clothing gathering initiative. Zara aims that customers will be able to donate clothes they wish to recycle in any of the brand stores worldwide in the next three years.