Numerous fashion and outdoor brands showed solidarity with the Fridays for Future marchers and closed their shops and/or online shops last Friday, September 20.
Boardsports brand Burton for example closed all offices and owned stores at the day of the local strike so employees worldwide could walk out and join nearby marches. In addition, the website was closed for online orders globally on September 20, with the website re-directing to the Global Climate Strike homepage. All global flagship stores owned by Burton were open to the public as a community gathering space before and after nearby marches.
“I’ve been so inspired by Greta Thunberg and the students around the world who have used the weekly Fridays for Future protests to beg adults to pay attention to the climate crisis,” said Donna Carpenter, Co-CEO of Burton. “At Burton, we want to help preserve the winter outdoor experience for future generations, so I’m proud to have our company join Greta’s movement. As Greta said, ‘We’re all in the same boat, so everyone should be concerned about this."
Californian outdoor clothing company Patagonia closed its stores and offices globally as well and used its business to support the youth-led global climate strikes. All 10 stores and all Patagonia facilities throughout Europe were closed for the full day on climate strike day, to enable all employees to join their local strike.
To amplify its message, Patagonia showed a campaign ad along strike routes in select cities around the world, in all Patagonia retail stores, and across print, digital and social media platforms. In Europe, the outdoor campaign will focus on the progressive hubs of London and Berlin. The campaign features photos with “facing extinction” emblazoned across the faces of youth activists who are facing the climate crisis head-on by striking from school, protesting and calling on elected officials to take action.
Calling adults everywhere to action #ClimateStrike
Ryan Gellert, general manager, EMEA, Patagonia said: “The climate crisis is a human issue–affecting all of us. We are inspired by the youth activists who have led a global movement, and Patagonia is calling for urgent and decisive action for people and our home planet.
As a global business, we will be closing our stores on the 20th and 27th of September, striking with the youth activists and calling for governments around the world to take action. We invite the business community and all those concerned about the fate of our planet and humankind to answer with action and join us.”
Fair fashion brands such as Armedangels and Vaude also took action and encouraged their employees to take part in the protests and gave them a day off. "For us at Armedangels it is not an option not to become active here. Of course, we are releasing our employees for the strike so that we can set a signal together. We also call on all our partners and companions to take to the streets: It is time for sustainability to establish itself fundamentally and genuinely, and not simply to be used by many as an empty phrase," said Martin Höfeler, founder and CEO of Armedangels.
The next global climate strike is scheduled for this coming Friday, September 27. Here, too, many brands want to set an example and play their part in the climate strike.