H&M’s Conscious collection, Weekday’s ‘Remains’ capsule and & Other Stories’ recycling program. The Swedish retail giant is stepping up in the sustainable game with initiatives for all its brands. The latest to join the ranks is Cheap Monday, which announced the launch of a handmade unisex collection made out of recycled textiles.
The C/O project –pronounced “Care of Cheap Monday” – encompasses the brand’s iconic tight jeans, bomber jackets, sweatshirts and tees in dark blue, black and gray shades. All of the pieces were born out of previously existing textiles that have been deconstructed and recrafted into new styles, a denim trend that was sparked off by the design approach of Parisian design collective Vetements. Retail prices will range from €40 to €160.
C/O will be strictly limited in numbers due to its hand-made nature and drops in October at the Cheap Monday store in London Carnaby Street, the brand’s e-commerce site and selected retailers.