In 2014, Italian shoe brand Superga will be seeking to expand its presence on the German market together with Adventure Modeagentur GmbH, holder of the local Superga license since summer 2013.

In an important move toward achieving this goal, the fashion agency has hired many of the former German Converse sales team. Converse is currently distributed by license holder All Star DACH GmbH in the German-speaking markets, but Converse plans to assume control of distribution starting in spring 2014.

Philipp Castien of the Adventure fashion agency says “We are very pleased to be bringing the former Converse employees on board to strengthen our team. Thanks to excellent transfer of know-how, we can push Superga within the German market even further.”

Adventure owns showrooms in both Munich and Düsseldorf.