British fashion brand Superdry will produce a snow wear range of clothing for men and women that will hit the stores next October. Before the launch, the collection is currently showcased at the winter sports and music festival Snowbombing (Mayrhofen, Austria) from 7-12 April 2014, where Superdry acts as the event’s official clothing partner.

Superdry Snow will offer winter sports clothing featuring technical fabrics and fluor details. The assortment of products includes fleece-lined arctic and polar windcheaters, knitwear, beanies and scarves.