Yesterday, October 28, Stroili, Italian jewelry brand, and Isko, Turkish global denim specialist, have presented their Bling Bling Denim Collection - Stroili powered by Isko, a new jewel collection made with semi-precious metals and denim.

The collection includes 12 styles including rings, bracelets and earrings made of denim, differently finished brass and rhinestones. The selection is available in a series of variants in order to cater both men and women. Retail prices range between €16.90 and €59.90.

“This new collection represents an unexpected challenge we decided to face,” commented Maurizio Merenda, CEO, Stroili Oro Group. “The result is an essential and cool jewel selection that well conjugates two different elements such as jewels and denim. We are proud we could take a new path that will enrich the varied Stroili universe.”

A new ad campaign shot by Harry Peccinotti, renowned British photographer, was also disclosed at the launch of the Bling Bling Denim Collection. It took place inside the Stroili boutique in Milan's Corso Vittorio Emanuele in an especially redesigned section of the store with blue interiors and a denim carpet hosting VIPs and celebrities.