Strellson has opened a mono-brand store in the top location of Rue de Rivoli, Paris. This is now the fourth  store of the brand in France with other mono-brand stores in Lille, Lyon and a further store in Paris.

The interior design is clean and simple; in white, gray and black colours. The building has been remodeled with black facade elements to emphasize the classical style. The Premium and Sportswear sections are the highlights of the collection; with the Premium presented in open display cases, with the Sportswear range found hanging from bars on the ceiling. The store also features a lounge area and a picture wall of photo collages, displaying photos of the Strellson history.

Other Strellson mono-brand stores opened during the summer 2012 in Toronto/Canada and in Vilnius/Lithuania. Strellson pursue successful internationalization and associated retail expansion of brands.

Strellson fashion is for men who go their own way: innovative, international and independent. The designs emphasize personality, credibility, success and distinctive style.