Many new informative and inspiring initiatives, partnerships and talks will enrich the upcoming edition of Denim Premiere Vision, to be held in Barcelona on 18 and 19 May 2016.
“Our aim is to inspire the industry more, inform them about what’s going on in the market and help them become more influential,” commented Chantal Malingrey, director, Denim Premiere Vision.
Newcomers in the limelight
Seven newcomers are expected. Blue 1925 is a newborn collaboration between Canclini, specialized high-quality shirting cotton fabric manufacturer, and Italdenim, premium denim weaver. They will present a new line of top sportswear denim shirting fabrics. Also debuting will be Laursmiani, specialized tailoring quality fabric manufacturer, launching a new line of denim spirit fabrics.
Also debuting in Barcelona will be Canatiba, Brazilian denim specialist; Mafaco, Moroccan fabric weaver; Naveena, Pakistani denim weaver now collaborating with long-time expert François Girbaud. Among accessory manufacturers there will be Crafil, from Portugal, and Polsan, from Turkey.
We want to make brands and insiders visiting our shows conscious about the added values that characterize the premium denim value chain.
Top new technologies
“It always gets harder for the consumer understanding the true value of a denim product,” explains Malingrey. “A basic jeans and a high-end one might look very similar. This is our task and what differentiates us from other shows: We want to make brands and insiders visiting our shows conscious about the added values that characterize the premium denim value chain.” And continues: “For this we selected innovative companies and started new collaborations through which we can inspire the whole industry and support the new generation of designers and brands in order to help them answer and better fit consumer demands.”
Among innovative technologies applied to denim debuting will be Odo Denim, a stainproof treatment for denim achieved through nanotechnology, and Selfnation, a special algorithm-based software through which jeans can be aged according to exact body type and measures of each single customer.
New exhibitions and collaborations
Other inspiring collaborations include an exhibit organized in collaboration with the Italian denim show Denim Boulevard. “The Bib Overall x Denim Premiere Vision” will present examples of this iconic –and now cool again– garment and its evolution from the late 1800s until the 1950s.
Denim PV and Clutch, Japanese specialized magazine and organizer of the CC Show in Yokohama, will pay tribute to Japanese denim by showing photos of jeans aged at different wearing levels.
Also on show will be the Moroccan Denim Cluster, a non-profit association bringing together various Moroccan denim and sportswear companies and organizations.
Jeanologia and François Girbaud will present their new Hemotion, a wide series of inspiring new technologies that can help arouse consumer emotion in ageing jeans.
More talks and seminars
Sustainability continues to be a hot topic. The Smart Creation program of Denim PV will host the Denim Premiere Vision x Blue Lab series of initiatives organized in collaboration with Blue Lab, a consortium and platform of denim companies focused on cleaner recipes for the denim industry. Four Smart Talks hosted by insider Giusy Bettoni will also be held on 18 May at 2pm and 4pm and on 19 May at 1pm and 3pm.
Calik Denim and Lycra will organize the seminar “Beautifying the Performance” presenting Calik’s newest stretch denim solutions. The event will take place at Principe Room, on May 18 at 3pm.
Always in the same location the show has organized its Denim Trend Tasting, a trend seminar held by denim expert Michelle Branch – on 18 May at 12.30pm and on 19 May at 11.30am.
For this edition the show is presenting f/w 2017/2018 novelties from 95 exhibitors, including 49% weavers, 16% manufacturers, launderers and finishers, 20% accessory makers, plus 15% fiber producers, spinners, technology developers and promotional organizations. Out of the 95 exhibitors, 80% have already showcased, 74% are from Europe and the Mediterranean, 20% from Asia, 2% from the USA, plus a small percentage from other parts of the world. Denim PV expects to register about 4,000 visitors.