Jin Leung, managing director of Orgy, the parent company behind Suicoke, the cool Japanese sandal brand, explained why the brand opened its first flagship store in Tokyo in April 2019 and where the company is headed.
Orgy has recently inaugurated its first flagship store in Tokyo. Why did the company start this new project?
We decided to open it as it is extremely important for us to grow our business organically. Since 2015, we have grown internationally and count overseas clients from different countries including Japan. Thus the Tokyo store represents an important milestone in the development of our retail identity.
Can you describe this new boutique?
This new store is characterized by a mix of custom-made and carefully selected furniture. Its environment feels warm and welcoming, and is not a stuffy, ostentatious, look-don’t-touch showplace. It hosts incredible pieces of furniture including BDDW's leather round mirrors, Michael Anastassiades’ lighting, Peruvian rugs and customized resin tables, among others.
What products and brands do you sell there?
In addition to Suicoke sandals, the store also offers a selection of Corgi Collaborative Sox together with accessories and home goods from similarly niche labels that share the same world. These include 2-tacs ceramic cups, Midorikawa necklaces and St. Heavogon's lamps.
Are you planning to open more similar stores?
This is our first store under the Suicoke parent company. If we have a chance again in overseas we will consider it.
Where is Suicoke selling now?
We are selling through 300 accounts in over 30 countries including Japan, Hong Kong, China, Taiwan, Korea, Singapore, Thailand, Indonesia, Australia, New Zealand, United Kingdom, France, Italy, Germany, Spain, USA, Canada and many others.
We sell the sandals with good numbers of major countries. Our next task is to penetrate the products as daily lifestyle–not just one single trend.
How will the brand evolve?
When we met with Vibram in 2014 we decided to develop our iconic footbed with it. A trend of sport sandals brought us to expand business in both Japan and overseas.
Our next targets are the launch of apparel and bags. We aim to offer them by 2020.
How will streetwear and high-end sportswear evolve?
These two market segments and lifestyles are becoming always more inclusive. Therefore we expect that brands like Suicoke can become more successful as they can help creating fast-forward looks completed, for instance, by cool, strong and contrasting footwear and accessories as our sandals.
2-6-25 Ebisu, Shibuyaku