Last week, Stone Island President Carlo Rivetti launched its exclusive jacket for the Munich premium retailer Lodenfrey, using the traditional loden for his outstanding technical creation. Here Mr. Rivetti tells us more about this special collaboration. Interview by Regina Henkel

How did it come to the cooperation between you and Lodenfrey?
They just asked me. But Lodenfrey is much more than a customer to us. The people at Lodenfrey are our friends, we work together since many years, we support each other and we share the same values. To me it is a kind of mutual gift from both of us. It is a celebration of our long friendship. Lodenfrey is a symbol of high-quality fashion in Munich and for us it is a pleasure to carry on this relationship.

Lodenfrey Executive Partner Markus Höhn and Stone Island President Carlo Rivetti (right)
Lodenfrey Executive Partner Markus Höhn and Stone Island President Carlo Rivetti (right)

What’s so special about the jacket?
It’s a perfect mix between the heritage technicality of the best of Loden with modern weatherproof features. It brings together tradition and the future. The hooded jacket with fur in Military style is made with the "Original Tyrolean Loden" manufactured by Moessmer and it comes with an additional water-repellent treatment. For the padding we used PrimaLoft, which is water-repellent, breathable, ultra-lightweight and compressible. The jacket is limited to 30 pieces and will be presented in the main window of Lodenfrey and in an installation on the 2nd floor.

Why is it important for you to support a retailer like Lodenfrey exclusively? Are you having other projects like that with other clients, too?
We try to support our retailers in the best way throughout the entire process. From the product itself to the sale campaign, from the delivery to the customer service and the in-store promotion. This time we have gone one step further with Lodenfrey - we have created a unique product - something very special. This season we also celebrate the 125th anniversary of Engelhorn in Mannheim with a special color - exclusive to Engelhorn, presented in an impressive installation.