This month Viennese shoppers welcomed a new BMW-designed concept floor on the fifth level of local department store Steffl, the construction of which was developed and realized by Schweitzer AG.

The 1.000 sqm-sized shop offers well-known designers such as Armani, Alexander McQueen, Boss and Zac Posen. A solid walnut cash desk provides a sense of structure to the room, while its curved shape leads to the women’s silvery accented section on the right and the gold-detailed men’s section on the left.

The extensive space is equipped with gray and white centrally placed wooden filigree furniture, as well as walnut to complement the overall look. Solid frames serve as repeated details, which are used for technical elements and fitting rooms, cash desks and denim presentation.