Outdoor apparel manufacturer Patagonia, Inc. has appointed Stefan Wahlén as its new European Managing Director. Julie Baguenard has also joined the team, serving as Visual Merchandiser as of June. With its new team, the company hopes to strengthen its presence on the European market, primarily by expanding its retail business.

Wahlén brings with him more than 25 years of experience in the sporting goods and textile industry, having been most recently employed at the UK-based Wolsey Limited. Prior to Wolsey, Wahlén served as Global Sales Director of Peak Performance and earlier in his career was apparel business manager for Nike Northern Europe and held several positions with Levi Strauss, including one as Country Manager for Sweden.