Starting April 2013 Stefan Sommer will become the new CEO of streetfashion online shop Frontlineshop. In his new position as CEO Fashion, Sommer will take on responsibility for sections product and sourcing within the management team. He will be in charge of the assortment and the shop’s private labels Roscoe, Liebestraum and Cookie.

Sommer completes the management team consisting of founder and managing director Torsten Lange responsible for Branding and Marketing, as well as CEO Matthias Zillmer responsible for Operations and Business Intelligence.

Sommer has been working as General Manager for Universal Bravado based in Berlin since 2011. Before he worked for VF Germany as Sales- and Marketing Director for Lee Jeans and as Country Manager Germany for Ellesse.

Torsten Lange and Matthias Zillmer say: “We are very happy to welcome Stefan Sommer at the team. His great network in the fashion business will help us to intense our relationship to our partners. With this step we strengthen two main points of our strategy: To sharpen our core brand for our targeting group and to extend our own product lines.”