The topic of recycling is more up to date than ever–in the industry but also among consumers. The reason behind might be ambiguous though: On one hand the positive aspect could be that consumers care more about the life circle of apparel, on the other hand recycling might just be a way for them to dump old clothes to make room for new stuff.

In any case statistics show that during the pandemic the interest in recycling has risen. Evidence is shown in a survey that has been published by energy saving platform Saveonenergy**. For example, UK-based End of Tenancy Cleaning Services recently reported a 500% surge in Google searches like “when will recycling centers open” after many were shut down due to Covid-19.




But which EU country has been most inspired by this sudden urge to organize closets and recycle old clothes?

Saveonenergy.com/uk found* Google searches like “clothes recycling” are currently highest in Ireland. In fact, in the last 30 days, 12,670 people in Ireland have googled how to recycle old clothes.
This is followed by high search results in Germany (9,390) and the Netherlands (6,840).

At the other end of the scale we find countries like Luxembourg, Slovenia, and Slovakia. In Luxembourg just 330 people a month search keywords like “clothes recycling.” While in Slovenia and Slovakia, it’s as low as 300 and 270 searches a month, respectively.
Photo: SaveOnEnergy

And which of the most-worn items of clothing are recycled most in each of the Top 10 EU countries?
Photo: SaveOnEnergy

Saveonenergy.com/uk also analyzed search volumes to find out which of the most-worn items of clothing are recycled most in each of the Top 10 EU countries listed above… The results show Shoes are the most recycled item of clothing in 70% of the ten countries analyzed, including Ireland, the Netherlands and Spain.
While Jeans are the most recycled item of clothing in 30% of the ten countries analyzed, including Germany, France, and Italy.

*Methodology
Saveonenergy.com/uk inputted several keyword variations like 'clothes recycle', 'clothes donation', and 'textile recycling' into the keyword analytics section of online visibility and marketing tool SEMrush. Results for all 27 EU countries were inputted and analyzed individually, before final results were listed. 


**Saveonenergy.com is a site maintained by the Independent Electricity System Operator (IESO), which provides information on how to save energy.



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