Social media channels are a means to find out the growing or decreasing relevance and popularity of certain brands. We wanted to know how some of the major fashion chains perform on several social media channels such as Facebook and Instagram and how their performance has changed from December 2018 to January 2019. Data analysis platform Brandquotation provided all the key numbers and charts for us. Have a look at the stats...
But even though Topshop performs weaker in absolute numbers (ranking in position 5), the statistics show that in relation to the prior month the brand has increased its social media performance more than any of the other nine competitors we had chosen for the listing (see blue bars). This indicates a rising interest in Topshop in terms of social media performance and online searches.
Here are more detailed charts of the single chains' development in the reference time period: