Mario Siebert is the new general manager of Greek Jeans label Staff Jeans. Siebert will be distributing the label in Western Europe and working on the product development. Staff Jeans have been distributed by Düsseldorf based company agency Adenauer & Co. since 2009.

Until 2012, Siebert was distribution manager at Blue Fire Jeans, after having worked at H.I.S Jeans for several years. “We will make Staff Jeans into a brand in Germany and Central Europe,” says Andreas Adenauer, manager of Adenauer & Co GmbH.

The family business Staff Jeans & Co. began as a denim manufacturer in the 80s and in 1992 founded its own brand Staff Jeans. Today the commercial Premium collection is produced in Greek and Bulgarian factories.