Denim Cluster at Maroc in Mode had its successful premiere. Manufacturers found a range of nice decorated stands with creative jean and casual styles.

Over 135 companies from the upstream textile supply field from the Euromed region and Moroccan clothing manufacturers exhibited at this year’s edition of Maroc in Mode & Maroc Sourcing held in Casablanca on 15 and 16 October. “The production of jeans and casual collections in Morocco has a long tradition and they are enjoying an ever-growing demand,” explained Mohamed Tazi, general director of Amith, the trade body for Moroccan textile and clothing manufacturers, in collaboration with Maroc Export.
In addition to the fashionable component, the reason for the strong demand for jeans lies primarily in the sustainability of production: no hazardous sandblasting is done, and a significant reduction of water consumption is also achieved with the use of ozone washes and “waterless” jeans. Certifications such as BSCI, GOTS and Öko-Tex are increasing.
Market-leading firms such as Aritex, Aryan´s, Med Sourcing, New Wash, Nomad-in Distribution, Sky Wash, Paris Texas, Globale Diffusion, Crossing and Casa Moda Academy along with Casablanca´s fashion academy were presented in the specially designed Pavilion Denim. More and more companies are offering full service including washing, finishing and transportation. The company Vindi s.a.r.l. for example is able to create trends within four weeks and can deliver in 48 hours. The company produces 1.2 million pieces per year and employs 450 people. Said Barnichi explained: “One order with coated jeans brought us 120,000 pieces. This business year will end with a two-digit plus."
“Denim business is stable, but we have to do double the effort than five years before. We are investing a lot and creating our own collections,” said Zakaria Ghattas, New Wash Group, who makes 20 million Euros a year and employs 900 people.

Arndt Baumann, consultant from Germany, is regularly at the fair. “Morocco gives good service and has a good chance to compete.” With a production capacity of about 60%, Spanish Inditex group is best client of Moroccan’s textile industry and many companies are depending on Inditex. International Buying Services Aliaco, with 35 factories, is working for Otto Group, Klingel, Heine, Metro Group, Real, Adler, Kaufhof and Hess Natur. CEO Youssef Echchihab said: “Germany respects us as partner and supplier, they trust us and they give a second chance. To compete we have to work effective and deliver in time.”

A company visit at Crossing, Denim and Casual gave an impression of a modern full service company. Crossing produces 2.5 million pieces and has an own academy for junior workers.

The European Union is the biggest export market for the Moroccan textile and clothing industry. In addition to France, Spain and the UK, Italy and Germany are now some of its biggest customers. Morocco is the fifth biggest supplier of clothing to the EU, after India, Bangladesh, Turkey and China, said Mohamed Tazi, general director, Amith. Diesel, Max Mara, Dolce & Gabbana, Burberry, Desigual and Massimo Dutti are some of the newer brands that produce their high-quality fashion items in Morocco. The export to the EU is about 2.9 billion Euros and the textile industry has 200,000 employees. They have social and health insurance and the minimum wage amounts 200 Euro per month.