US sportswear brand Champion has made its first foray into fashion-flavored womenswear for AW16, via a European licencing deal. The collection is in keeping with the style one has come to associate with Champion’s menswear offerings, but fits have been developed to fit female frames. The increasing number of women the brand is attracting can choose between tracksuits, sweaters, hoodies and sweater dresses in a palette dominated by orange, blue, pink and red.
Come fall, and for seasons ahead, the collection will be available at select UK and European stockists including Selfridges, Goodhood, Size?, ASOS and Urban Outfitters. Retail prices range from £27.50 for tees to £79.00 for dresses.