Sophia Amoruso, CEO and founder of online-retailer Nasty Gal, announced in a personal statement on her website that she hands over her CEO role to Sheree Waterson, who started working at Nasty Gal in 2014. Amoruso will however stay with her company.
Creative and brand marketing will continue to report to Amoruso, while finance, tech and human resources will report to Waterson along with her existing teams in design, merch, production, and planning.

“Sheree is someone who has the experience, ability, and drive to attack our future with a four-pronged approach with elements that have never been combined in all of Nasty Gal’s history – art, commerce, purpose, and leadership,” Amoruso says in her statement.

Nasty Gal was started by Sophia Amoruso in 2006 as an Ebay page that sold vintage women’s clothing along with vintage designer items she found at Goodwill and Salvation Army, as well as online. She built up her brand through social media collecting followers, first on My Space and later on Facebook and Instagram, and challenging them to come up with the best titles for vintage products, until finally starting her website Now, Nasty Gal has over 2 million followers on Facebook and Instagram combined and sells brands like Jeffrey Campbell, as well as its own label, which launched in 2012. Headquartered in Los Angeles, Nasty Gal employs almost 300 associates, while its annual sales account for over $100 million.