Chinese luxury department store Lane Crawford has debuted The Sneaker Room, a first space fully-dedicated to sneakerheads by featuring best-known brands and designers in the field as well as relevant industry collaborations. The project was already launched at Lane Crawford’s location at Hong Kong’s international finance center and will also be introduced at Canton Road (Harbour City, Hong Kong) in September 15th for the fall season.
The Sneaker Room will be a changing concept, as topics, collaborations and product curations will rotate on a monthly basis to offer different perspectives on the category. The first installment of a three-part program is “Series 1: The Sneakerhead,” where the department store has introduced sneaker labels Facto and Filling Pieces in its assortment for the first time and presents limited editions of Nike’s Air Force and Jordan lines, Reebok’s Pump Fury and Common Projects’ Achilles style. A capsule collection with Californian sneaker brand Athletic Propulsion Labs is also available at The Sneaker Room. Shoe cleaning brand Jason Markk is also present through a pop-up shoe care station, where technicians will be offering additional care services for a limited time.
Lane Crawford was founded in 1850. Meanwhile, the department store has more than 55,000sqm of retail space spread across 11 points of sale in Hong Kong, Beijing, Shanghai and Chengdu.