The new edition of TheMicam taking place from 31 August until today, 3 September 2014, at the Fiera Milano Rho, presenting s/s 2015 footwear collections, did not start off successfully. The first day of show was very slow and not pervaded by an enthusiastic atmosphere. On 31 August – traditionally still the last hours of holidays and travelling for Italians - not many visitors were around and exhibitors showed their discontent for moving in the same days when the rest of the country crowded on highways and streets, all returning from holidays. After a very slow first day the second one showed more optimism together with busier halls, booths and corridors, with visitors from both Italy and foreign countries.

This new edition of the show was expected to bring a totally renovated show concept and layout. Despite this not much has changed – apart from an effective WiFi connection and interactive totems in each hall, employed for checking information on exhibitors or events. Despite the show had anticipated its dates with the aim to help manufacturers to better organize their production timing, the event could not profit from the presence of many important buyers, who also visit Milan Fashion Week - from 17 to 22 September. In addition, the upcoming edition starting on 15 February 2015 is expected to coincide with Chinese New Year’s Eve, not even considering important dates of the international calendar.

This show’s edition hosted 1,557 exhibitors, including 617 foreigners, occupying over 67,500 sq. meters of exhibition space. Among some debuts there were brands such as Christian Lacroix, Colmar, Missoni and Porsche Design for the first time.

"The numbers confirm theMICAM as the leading event in the industry at an international level, which is able to maintain good results year after year despite the difficult economic times, the delicate situation in Russia and the shadows over the Italian domestic market," commented Cleto Sagripanti, president of the show.

Among major trends bright hues and prints including floral and bold geometric patterns continue to play an important role. For women athletic and functional looks are important for all occasions. For men neutral tones mixed with distinctive accents play a role, while sneakers and laced-up shoes continue to play a significant role.

Another trend is the return of pointed toe shoes, especially for women – be them high-heeled, espadrille-like, ballerinas or open in the back. Platform shoes are very hot, especially when completed with ankle bands and straps. Jelly sandals in beach-to-bar versions are also very cool often completed by studs glitter effects, small pearls, decorations. Lace uppers continue to characterize many shoe models. Sun-washed leather, shiny and matte fabrics, metallic leather and hand-painted effects are also very cool. Low heels, sport socks, Velcro closures, fringes and tassels are also very cool.

Teva's platform sandals
Teva's platform sandals
Sneakers remain very cool, often inspired by evergreen Vans and Converse classic models. Among some of the highlights there are for instance, cool pop graphics made with sequins that complete some Fornarina sneakers. Black Dioniso sneakers shine with crystal applications, feather and lace applications or jewel-like insect application. Teva launches very cool minimalistic platform high sandal with essential plain color straps. El Naturalista presents a series of shoes with inner sole that can be put in a microwave oven and, if worn after being warmed-up, they maintain the shape of its wearer’s foot and guarantee perfect comfort. Fornarina’s Yuki sandal model carry fluo mesh uppers. Also new at El Naturalista are “vegan” shoes made with eco-friendly plant materials such as models with bamboo fabric uppers. Barleycorn, is now being completely relaunched and also offers women’s models, La Martina shoes include new “cortos” sneakers made with “craquelé” and lacquered uppers. Harmont & Blaine launches micro-striped sailor inspired sandals.