Milano Unica, Italian textile trade show held in Milan from 9 to 11 September 2014 in the Portello area fair pole, has closed its doors registering stable attendance.

The show was visited by about 21,800 visitors, a slightly higher number than registered in September 2013 (21,600 visitors) which had seen a +6.55% increase. In both cases a slight loss of Italian visitors (-0,5%) and a slight increase of the international ones (+1%) has been registered .

Most significant growth came from India (+38%), Japan (+44%), Turkey (+28%), The Netherlands (+7,5%), USA (+6,55%) and Spain (+6%). Stable were results from the UK, Germany and France. A slight loss came from China (-4%). Losing marks were South Korea (-41%), Russian Federation (-21%) and Hong Kong (-18%) – results that mirror 2014 Italian textile market export situation.

The show presented f/w 2015/2016 fabric and accessory novelties from 410 exhibitors, 74 of whose from Europe. 

The overall atmosphere pervading the event was positive since the first day and halls were crowded with visitors. This was partly due to the +7.6 percent increased sales of the Italian weaving industry production registered for the 1st semester of 2014, partly because of a better general business atmosphere, but also because of other parallel initiatives such as “The Japan Observatory” an area hosting over 30 Japanese weavers and Lineapelle taking place in the same days and location of Milano Unica after years of absence of collaboration with Milan.

Also new was the presence of “Denim Italiano – Italian Denim Makers,” launched for Pitti Filati in July.

At the end of the first day of the show, the On Stage initiative held in collaboration with Woolmark, which was aimed at supporting emerging international designers, celebrated its 5th edition.

Trend area at Milano Unica
Trend area at Milano Unica