Last week in Toronto Canada-based denim brand Silver Jeans Co. officially unveiled its new line of signature jeans designed in cooperation with Toronto Blue Jays baseball player Jose Bautista to press and retailers.  Bautista, a right fielder who is known for his batting prowess, helped create the small men’s collection, which features a classic straight fit and a loose fit in a variety of washes.

Jose Bautista, wearing the new collection of Silver Jeans Co.
Jose Bautista, wearing the new collection of Silver Jeans Co.
The new collection is called the Joey Series in a nod to Bautista’s nickname “Joey Bats” and will be released in the US and Canada in time for the fall season. Its unique design details include special stitching on the watch pocket, an embroidered insignia inside the waistband and printing on the pocket bag.
The first Joey Series will be a limited edition and will have numbered hangtags.

“Developing this line with Silver Jeans Co was a fun and unique experience,” Bautista said. “Stepping outside of my normal routine and getting to see some of my personal creativity come to life like this was fantastic. I’m looking forward to more collaborative projects to come.”

“Jose’s style off the baseball field, along with his exceptional work ethic on the field, made a signature collection a perfect next step in our evolving partnership,” said Michael Silver, CEO of Silver Jeans Co.

Silver Jeans are sold at independent retailers and major department stores and retail in the $80 to $100 range. The 24-year-old brand also produces tops and outerwear. It is based in Winnipeg but has its design offices in Los Angeles.