Big brands and smaller new brands were in harmony at this years Premium and this is key to its success. Thursday was the strongest day with crowded aisles, Wednesday was quieter and Tuesday was the weakest day. But every day had a very positive vibe. Marco Stein, 7 For All Mankind “Many of our customers visited our stand, but less producers from the industry visited it than during last seasons. They were all very positive; the bad season was not present anymore. All of them were very interested in our denim-innovations.” Most of the customers were from Germany, Austria, Switzerland, Benelux and a few international countries. This is also what Nele Mensing, PR Manager and Social Media representative at Liebeskind Berlin, says, adding it was “A great fair”. Sarita Mijnals, Brand Manager at Bleulab added “We are very happy with the fair. We even had customers from Greece and Russia who were showing very much interest in our collection. We fixed many successful appointments.”