Tommy Hilfiger, self-proclaimed pioneer in the democratization of the runway and the see-now-buy-now mentality this industry is currently embracing, has announced to present its menswear collection for fall 2017 in a very classic way – at the upcoming edition of Pitti Uomo in Florence.
Between January 10-13, the brand will showcase a selection of the Hilfiger Edition, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear collections together in one space which will combine mannequin installations with various digital displays.
Only last week, the brand announced that it will continue its see-now-buy-now show concept for its womenswear and showcase the Hilfiger Collection women’s line for spring ‘17 in Los Angeles next February. Seems like Hilfiger expects men to shop more traditional and according to the classic order rhythms…
“This is an exciting moment - presenting my men’s collections at Pitti Immagine Uomo for the first time,” said Tommy Hilfiger. “Pitti creates the unique opportunity to experience modern fashion within Florence’s historic setting and we are very inspired by the idea of blending newness with tradition and innovation with history.”