Sevenbell, historical Italian jeanswear company and owner of the brands Roy Roger's, Nichol Judd and President, has enlarged its Milan showroom and inaugurated a new 300sqm showroom in the industrial area of the city which once hosted Richard Ginori in the Navigli part of the city.

The opening is part of a recently started development project that saw the recent opening of a boutique in Forte dei Marmi, and soon will be followed by other inaugurations in Naples (September), Rome (October), Milan, Saint Petersburg and Moscow.

"This new showroom marks another development step in our group's expansion and image reinforcement in strategic luxury cities," commented Niccolò Biondi, CEO, Sevenbell. “The choice to change will permit us to manage directly our commercial policy with our increasingly demanding international clientele."

The men’s and women’s Roy Roger's and Nichol Judd collections and the men's President's and Union Spark brands are presented inside different areas within a light and welcoming two-floor loft space which faces a garden.

Resembling the company's boutiques, the redesign project combines warm and traditional materials such as wood - in different hues and variants - and industrial elements, which together convey elegance and simplicity.