After 17 years of partnership, Mustang and Bogner Jeans will go separate ways in terms of business: The license agreement for Bogner Jeans between Mustang Fashionservices GmbH and Willy Bogner GmbH & Co. KG expires in December 2017.
Due to the strategic reorientation of both companies the decision was made not to continue the cooperation on a license basis. Starting spring/summer 2018, the collection development, production and distribution of Bogner Jeans will be handled by the sports fashion company Bogner.
For the last order season of the 2017 autumn/winter collection, both companies will ensure a smooth and customer-friendly transition to the following season as announced.
"In the partnership between Mustang and Bogner, we always met on the same level", explains Dietmar Axt, CEO of Mustang Group. "We will continue this also for the last order to end our collaboration successfully." In future, Mustang will focus more on its own product licenses.